SEO and Answer Engine Optimisation for businesses in Norwich, Norfolk and across the UK. We build organic visibility that compounds month after month — on Google and in the AI search results your customers are increasingly using.
From technical foundations to content strategy and AEO — a complete managed SEO service built to compound over time.
Deep research covering search volume, intent and competition — mapped to specific pages so every URL has a clear purpose and ranking target.
Every title tag and meta description crafted to maximise click-through rate from search results — keyword-rich without being spammy.
H1–H3 heading structure, internal link strategy and page-level content aligned with user intent — everything Google uses to understand your site.
Core Web Vitals improvements so your site meets Google's performance thresholds — faster sites rank higher and convert better.
Sitemap, robots.txt, canonical tags and crawl error fixes — so every page Google should index, does. And every page it shouldn't, doesn't.
LocalBusiness, FAQ, Service and BreadcrumbList structured data — enhancing your search appearance with rich results and feeding AI search engines the signals they need.
Full GBP optimisation for Norwich and Norfolk — category selection, review strategy, weekly posting and Q&A management to dominate the Map Pack.
Consistent NAP data across directories, Bing Places and Apple Maps — building the trust signals that place Norwich and Norfolk businesses at the top of local results.
Geographic schema implementation and locally-targeted service pages for Norwich, Norfolk and East Anglia — giving search engines clear location signals.
Structured FAQ markup that tells AI search engines exactly what questions your page answers — increasing your chances of being cited in AI Overviews and Perplexity.
Authoritative, direct answers placed at the top of content in the format AI models extract — structured so that when a user asks, your business is the source cited.
Experience, Expertise, Authority and Trust signals woven through your site — the factors both Google and AI models weight most heavily when choosing sources to cite.
Search has fundamentally changed. Here's what that means for your business — and how we stay ahead of it.
For decades, SEO meant one thing: rank on page one of Google. That still matters — but it's no longer the whole picture.
ChatGPT, Gemini, Google AI Overviews and Perplexity are answering your customers' questions directly — without them ever clicking a link. If your business isn't being cited as the source, you're invisible to a growing chunk of search traffic.
Answer Engine Optimisation (AEO) is the discipline of structuring your content so AI models pick your business as the authoritative answer. It's not a replacement for SEO — it's the layer on top that most agencies haven't caught up to yet.
We build both in tandem: traditional SEO that ranks you on Google today, and AEO that gets you cited by the AI tools your customers are increasingly turning to.
A structured four-phase process that builds organic visibility methodically — no shortcuts, no penalties.
We audit your site's technical health — crawlability, speed, Core Web Vitals, indexation and schema — and fix anything holding your rankings back.
We research the exact terms your customers use, map them to pages, and build an AEO-ready plan covering Google and AI-generated results.
On-page optimisations go live, local SEO is strengthened, AEO-optimised content is published and schema markup is implemented across priority pages.
Monthly reports on rankings, organic traffic and AI search appearances. Every month builds on the last — SEO compounds, it doesn't plateau.
AEO is the practice of structuring your website content so AI-powered search engines — like Google AI Overviews, ChatGPT Search and Perplexity — cite your business as the authoritative source when answering user queries. As AI-referred visitors convert at 4× the rate of standard organic traffic (Semrush, 2025), being cited by AI is increasingly the most valuable search placement available.
SEO is a long-term investment. Most Norwich and Norfolk businesses see meaningful improvements in rankings and organic traffic within 3 months of a properly executed strategy. Local SEO results — particularly Google Business Profile and Map Pack placements across Norfolk — can appear faster, sometimes within 4–8 weeks. The compounding nature of SEO means results accelerate over time rather than plateauing.
Technical SEO covers the behind-the-scenes optimisations that help search engines crawl and understand your site correctly. This includes page speed, Core Web Vitals, mobile-friendliness, structured data (schema markup), XML sitemaps, canonical tags and fixing crawl errors. Technical SEO is the foundation — everything else builds on top of it.
Yes — local SEO is core to what we do. We optimise your Google Business Profile, build consistent local citations, create location-targeted content and implement LocalBusiness schema so you appear prominently in Map Pack results for Norwich, Norfolk and your target service areas. Local SEO is often the fastest-returning SEO investment for SMEs.
More than ever — but the strategy needs to evolve. AI-powered search engines still draw from indexed web content; they just surface it differently. Businesses that combine strong technical SEO with AEO-optimised content will appear in both traditional search results and AI Overviews. Ignoring AI search is like ignoring mobile in 2015. We build for both.
So pleased with Kaizen. They have been really helpful with invaluable advice. Would highly recommend.
Book a free SEO audit. We'll analyse your current rankings, identify the biggest opportunities and show you a clear roadmap to page one — no obligation.