Meta Ads in Norwich & Norfolk
— built to convert.

Meta and Facebook Ads management for ambitious businesses in Norwich, Norfolk and across the UK. Every campaign is built around your cost-per-lead, ROAS targets, and business goals — not just impressions.

ROAS-focused campaigns
Creative production included
A/B testing as standard
5.4× ROAS
Average return on ad spend
What's included

Everything in your Meta Ads campaign

Every package is built around your business — there's no one-size-fits-all. We scope each campaign based on your goals, budget and audience. Packages can be formed from any combination of the following:

Audience Research & Targeting

Creative Production

Campaign Setup & Structure

Pixel & Conversion Tracking

A/B Testing

Retargeting Campaigns

Video Ad Production

Monthly ROAS Reports

Landing Page Build

Example campaigns

Ads we've built for clients like you (and us!)

Lead Generation
Kaizen Solutions — Self Assessment Ad
Why run Meta Ads?

Reach people who don't know you exist — yet.

Meta's 3 billion+ users mean your ideal customer is on the platform every single day. Paid ads let you get in front of them immediately, with a message and offer tailored specifically to them.

With the right targeting, creative and offer, Meta Ads consistently deliver the lowest cost-per-lead of any paid channel for local service businesses.

Whether you want leads, bookings, traffic or sales — we build campaigns around the outcome that actually matters to your business.

Lead Generation
Steam Team — Lead Generation Ad
How it works

Campaigns live in four steps

We move fast. Most campaigns are live within 5 working days of kick-off.

Step 01

Audit & Strategy

We review your ad account (or set one up from scratch), audit your pixel, and build an audience and campaign strategy around your specific goals.

Step 02

Creative & Build

Ad creatives, copy and landing page recommendations are produced and reviewed with you. Campaigns are built in Ads Manager, ready to launch.

Step 03

Launch & Optimise

Campaigns go live and we monitor performance daily — adjusting bids, budgets and audiences in real time to improve ROAS throughout the month.

Step 04

Report & Scale

Monthly plain-English reports with honest commentary. Winning campaigns get scaled, underperforming ones get cut or rebuilt — no sugar-coating.

Why Kaizen

Meta Ads managed by someone who knows your numbers

Too many agencies optimise for clicks and impressions — metrics that look good in reports but don't pay your bills. We optimise for what actually matters: cost per lead, ROAS, and revenue attributed to your ad spend.

Billy manages every account personally. That means you'll never speak to a junior who doesn't know your campaigns, and nothing slips through the cracks between account managers.

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ROAS-First, Always

Every campaign is built around your return on ad spend — not vanity metrics like reach or impressions. We track what pays your bills and optimise relentlessly toward it.

AI-Enhanced Audience Modelling

We use AI tools for audience modelling, creative testing analysis and bid optimisation. Faster iteration, smarter decisions, and better results than pure manual management.

Your Account, Always Yours

You own your Meta Business Manager, ad account, pixel data and all assets. We never hold accounts hostage. Monthly reports in plain English, no jargon — and total transparency on spend.

Direct Access to the Strategist

You speak directly to Billy — the person building and running your campaigns. Norwich-based, always contactable, and never hidden behind an account manager who's barely seen your account.

FAQ

Questions about Meta & Facebook Ads

Most Norwich and Norfolk SMEs start from £300+ per month in ad spend, scaling as results come in. We recommend a budget that makes sense for your specific goals and local market — not one that inflates our management fee. You can scale up once we’ve proven what works for your business.

Meta’s algorithm needs 2–4 weeks of data to exit the learning phase and optimise delivery. You can see early results within days, but campaigns hit their stride at 4–8 weeks. We share weekly updates during this period so you always know what’s happening.

ROAS (Return on Ad Spend) measures how much revenue you generate per £1 spent on ads. We track this through the Meta Pixel and conversion events on your website. Every monthly report includes ROAS alongside cost per lead, click-through rates and other metrics that actually matter.

Yes — creative production is included. We produce ad copy, static graphics and carousel ads. Video ad scripts and short-form video content are available depending on your package. Strong creative is the biggest lever in Meta Ads performance, so we treat it as a core part of the service, not an add-on.

Absolutely. While we’re based in Norwich, we run Meta Ads campaigns for businesses across Norfolk, East Anglia and throughout the UK. Everything is managed remotely — you’ll never need to be in the same room. We also own your ad account; you always have full access and everything stays with you if you ever move on.

10/10 in everything that they do. Highly recommend.

Molly-Jo Norman
Active Mortgage Solutions
Ideal for

Is this you?

  • Want measurable ad results
  • Tried Meta Ads with no ROI
  • Local service business needing leads
  • Ready to scale with a proven system
Who is this
for?
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Ready to grow?

Stop wasting budget.
Start getting real returns.

Book a free discovery call. We'll review your campaigns (or your goals if you're starting fresh) and show you exactly where you can improve — no obligation.